The Name (White-Label) Has Come from Their Packaging Image
White labels are used by some websites to facilitate a successful brand for offering its services without investing in the development of infrastructure and technology. To illustrate, until recently, Waterstones website was run by Amazon.co.uk, and LoveFilm run the DVD Rental services of TESCO. A majority of store brand or supermarket private brand products are offered by companies which change only the labels of the products and then sell them to various supermarkets. Besides, there are some manufacturers who develop generic brand labels of low cost bearing merely the products name (Cola).