From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products. Do you realise that the Nike t-shirt that you are probably wearing right now may not even exist in the design portfolio of Nike Inc. It may have been produced by a small […]
Naming a business is like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your […]
It is a hectic living being a pupil, stuck between schoolwork and entertainment, there is hardly any time to spare for hunting for telephone numbers or info. Conversely, with 118 118 directory enquiries, Britain’s foremost telephone helper services, you can get anything on private telephone numbers in a twinkling of an eye.
Reserve a last minute […]
Let’s face it the busines world we live in today is extremely competitive and those who sit back and do business the way they always did it are sure to perish. Think back to the general store. Every year you knew approximately how much you were going to make. A good year mean’t 10 or […]
A waste paper basket is surrounded by a smattering of scrunched up balls of paper. A hush falls over the studio as the creative director takes aim at the miniature basket ball hoop hanging delicately over the bin. He aims and fires from a distance of 2 metres. After the whooping and high fives have […]
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.
Pricing is a part of your image, too. […]
Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share how I came up with ”Slice A Day :: your slice on marketing”…
First the purpose and vision of my site was to have people volunteer some marketing stories…true case studies of business owners and how […]
At times it can seem as though the airwaves (especially late at night) are saturated
with commercials touting the latest cure for hair loss. Some of the most ubiquitous
advertisements are for hair transplant surgery. Many are familiar with the Hair Club
For Men’s famous tagline: “I’m not just the president, I’m also […]
The recent “Got Milk?” TV spot produced by Goodby, Silverstein & Partners has been
under fire by Major League Baseball for making light of the steroid conflict within
the league. The scene opens upon a player who was pulled from the game for
“testing positive for a performance-enhancing substance.” The substance turns out
to be […]
The world is not waiting for you…or your product or service. Or your firm. Or your firm’s message. They’re getting along just fine without you. Until you give them a reason to think otherwise, it’ll continue that way. This isn’t news, though. That’s why you advertise and market. But so does every other business out […]